Branding Tools Every Business Should Have
Businesses need to create a strong and recognizable brand identity. With an effective branding strategy, you can reach out to the target audience across print and digital mediums in a short time. In this day and age, the competition in every industry is quite tough. So, it’s essential to grab the attention of consumers using the right branding tools. To experience growth and establish a name in the market, you need to focus on creating awareness and recognition.
Now, it can be slightly tricky to track or measure the results of your branding and marketing strategies without certain branding tools. There are quite a few useful ones that can help businesses achieve desired results quickly. To make this easier for you, here are some branding tools that every business should have or use regularly.
BuzzSumo
One of the most important factors in boosting recognition is quality content. This can help bring more traffic to the website or eCommerce platform and make it easier for you to increase your following online. With valuable content, you can establish authority in your industry and show expertise as well. This is where a branding tool like BuzzSumo can be highly useful. It can kickstart your content marketing strategy and allow you to pick trending topics for guest posts and blogs.
The tool also simplifies the process of reaching out to influencers in the sector and collaborating with them. You can get unique insights on articles or posts that get the highest traffic as well. This way, you can research relevant topics and produce content that is informative and different from competitors. When you are looking to raise brand awareness and create familiarity within your target audience, this is one of the branding tools can help you track results easily.
Drip
This branding tool can help you generate more leads and conversions with email marketing. It allows businesses to automate email campaigns and reach out to people via text as well. Drip has multiple features for adding pop-ups or forms to the eCommerce platform or business page. This could help you grow your email list in a short time. The tool also tracks how people interact with your website and sends personalized messages and emails based on their actions.
It’s also quite simple to use and makes it easier for business owners or marketers to follow the results. For branding, this is very useful as emails are an important part of the strategy. You can grab attention with newsletters and announcements to convince people to visit the website or make a purchase. It’s also easier to create familiarity with the logo design, brand voice, and colors that can be highlighted in email campaigns.
Free Logo Creator
The logo design for your business is how most people will identify it and recognize the products or services. It’s essential to have a timeless and relevant brand symbol that represents what the brand has to offer to consumers. Now, there are quite a few options that you can consider for logo design. If you have a flexible budget, you can hire a professional to work on the brand icon. But it’s a good idea to opt for a tool like Free Logo Creator that allows you to get a versatile logo for your business on a budget.
In the beginning, you might find it slightly challenging to spend a lot of money on creating a professional brand design. This is where such branding tools can help you with a successful promotional strategy. You can easily customize any template that reflects your industry and download the different variations for digital and print mediums.
Hootsuite
Social media is essential to the success of any branding strategy today. With Hootsuite, you can curate your Instagram grid and schedule posts regularly. This tool can help you manage all social media content and engage followers across different networks such as Facebook and Twitter as well. It allows you to update people about the latest offers and deals through your accounts and increase reach in a short time.
The branding tool can help you maintain consistency and grow your business with a strong social media presence. You can make it easier for users to find your business online and establish credibility too.
Wistia
Today, many consumers prefer video content more than anything else. This is where a branding tool like Wistia can make a huge difference. It simplifies video marketing for businesses. You can easily create or host such content and make changes before uploading it. Be it an explainer, tutorial, or short video, you can easily post it via this tool and add elements to your brand identity as well.
It’s easier to edit the background colors and include a watermark too. Wistia also provides insights on video marketing that could help you generate interest from potential customers.
Brand Storytelling
Don’t forget about the power of brand storytelling. A brand is more than just a logo or a name. Customers’ perception of your business encompasses everything you do, from the products you sell to the services you provide. Your brand differentiates you from your competitors and makes people loyal to you.
Branding Tools – To Sum Up
These are some of the top branding tools that every business should have. If you are about to launch your business or eCommerce page, then it’s a good idea to consider using a few of these and make a good impression on the audience
Author Bio
About Veronica Johnson
Veronica likes reading, writing and exploring through her travel. With her freelance guest writing, she hopes to achieve both her passion and career in online content marketing. She writes on topics like business, advertising and digital marketing.