Integrate your brand’s personality with simpleshow’s Custom Video Builder
Written by Tim Moss | 18th September 2024
Are you already using video in your communications, but don’t feel like it’s always resonating with your audience? Customization, personalization, and seamless integration with your brand’s personality are key to engaging videos. Personalized, branded content can help you:
- Transform your corporate video strategy
- Drive better engagement
- Create deeper connections
- Create a consistent brand image
- Tell realistic and specific stories
With simpleshow’s new Custom Video Builder, achieving this level of personalization is incredibly simple!
You could already customize your simpleshow videos with custom fonts, logos, and colors to match your corporate identity. The Custom Video Builder takes it a step further, making it the perfect add-on for Enterprise users who communicate within their own unique branding. This innovative feature allows you to create fully branded explainer videos that capture your company’s corporate style with just one click.
Just add your visual assets like individual product images, thematic visuals, or specific brand illustrations to your simpleshow account. The Custom Video Builder then integrates these assets into your videos, ensuring that your content not only resonates with your audience but also matches your corporate identity.
This level of customization ensures that each video embodies your brand’s unique visual narrative, making it an invaluable tool for businesses with distinct and comprehensive brand ecosystems.
Here’s how it works:
Individual characters
The Custom Video Builder allows you to use animated characters (each with about 20 different standard poses and any number of special poses on request) dressed in your company’s branded apparel. For instance, you could have a character in a lab coat featuring your company’s logo for a healthcare video, or a customer service representative in your brand’s signature colors helping clients. Once set up, these characters automatically appear in your projects.
Realistic backgrounds
You can add backgrounds, reflecting your real workspaces. Whether it’s your office, a specific location, or a branded environment, you can upload these backgrounds in the settings and use them in all your videos.
Imagine a pharma company launching a new medication and needing to produce a compelling explainer video. As they create the video script, they input specific keywords related to the new medication. The Custom Video Builder automatically recognizes these keywords and connects them with the corresponding uploaded assets.
For instance, if the script mentions “clinical trials,” the tool identifies this keyword and incorporates images of the medication in a lab setting. If the script highlights “patient benefits,” the platform pulls in visuals of the product alongside testimonials from custom animated characters. These characters, dressed in branded lab coats, appear in backgrounds that mimic the company’s actual research facilities, adding a layer of authenticity and relatability.
For instance, if the script mentions “clinical trials,” the tool identifies this keyword and incorporates images of the medication in a lab setting. If the script highlights “patient benefits,” the platform pulls in visuals of the product alongside testimonials from custom animated characters. These characters, dressed in branded lab coats, appear in backgrounds that mimic the company’s actual research facilities, adding a layer of authenticity and relatability.
Effortless updates and flexibility
As your business grows and evolves, so does your visual content. Whether you are launching a new product line or refreshing your brand design, replacing old images with new ones is easy. From uploading a large batch of illustrations to creating new characters to setting up updated backgrounds, the simpleshow platform is designed to make these tasks simple and intuitive:
- Quick updates: A new upload manager in the simpleshow video maker settings ensures that your uploads don’t interrupt your work. You can track progress, manage tags, and update styles without slowing down your workflow.
- Effortless customization for diverse audiences: You can effortlessly tailor your videos for different markets, regions, or departments by swapping out images, changing backgrounds, or creating unique versions of characters in branded apparel. This flexibility allows you to deliver targeted and relevant content to each segment of your audience without starting from scratch.
- Always up-to-date: All your uploads will be synced and immediately picked when you create a video. Your videos will always reflect your brand’s latest identity, so they always feel relevant.
Mix and match with the simpleshow image library
With the smart filter option, you can create videos using only your images. But don’t worry if you don’t have a huge pool of images. The Custom Video Builder lets you combine your branded assets with simpleshow’s extensive image library (which can of course also shine in your brand colors). This mix-and-match approach gives you the creative freedom to create videos that are uniquely yours, without the need for a massive image repository.
We are happy to support you!
What truly sets simpleshow apart from the competition is our full-service expertise, and the Custom Video Builder is no exception.
Looking to expand your corporate image library? The simpleshow team will craft customized images, animations, characters, and backgrounds tailored specifically to your brand. Each element is designed and animated to align perfectly with your brand identity, allowing you to seamlessly integrate these unique visuals into your videos, making every piece of content truly your own.
And if you need help setting up your image assets, the simpleshow team is here to assist. Whether it’s guidance or technical support, simpleshow has you covered.
Ready to revolutionize your video content?
For Enterprise users who operate within their own distinctive visual world—where brand imagery goes beyond mere style and extends to a rich collection of specific visuals around their products, environments, or industry topics—the Custom Video Builder is the perfect add-on.
It enables you to integrate your existing visual assets seamlessly, ensuring that every video feels like an organic extension of your brand. Whether you have a vast library of product imagery, thematic illustrations, or even specific characters tied to your brand, this tool makes it easy to bring those elements into every story you tell.
The best thing? You don’t need to be a design expert or spend hours customizing your videos. The feature’s intelligent technology does the heavy lifting so you can focus on crafting your message and telling your story.
Contact simpleshow today to schedule a demo and discover how the Custom Video Builder can elevate your content strategy. Explore the possibilities and take the first step towards creating videos that truly bring your brand’s unique visual world to life.
