Agentic Videos: How to combine video with human-like AI conversations
Written by Tim Moss | 17th March 2026
Table of Contents
Video has become one of the most effective ways to explain ideas, train teams, and introduce products. But traditional videos still share one major limitation: they are one-way communication.
If viewers have questions, they leave the video to search for answers somewhere else. Agentic Videos change that.
Agentic Videos combine video storytelling with conversational AI, turning static video content into interactive experiences that viewers can explore and learn from in real time.
Instead of simply watching a video, viewers can ask questions, request clarification, and explore topics directly within the video experience through a real-time AI agent.
In short: Don’t just watch the video. Talk to it.
How to Create an Agentic Video
Creating an Agentic Video follows the same workflow as creating a standard simpleshow video.
1. Create your video using simpleshow video maker.
2. Once you’ve finalized the video, you’ll see a new section on the video landing page called “Add an interactive Video Agent to your video.” With a single click on the button, you can activate this feature.
3. The AI agent automatically uses the video script as its knowledge base, with the option to add additional sources. If the video already features an avatar as the host, that same avatar is used for the AI agent by default—but you can easily choose a different one.
Future updates will allow creators to configure the agent’s instructions, giving even more control over how the agent responds.
Creators with an enterprise plan can also disable Agentic Videos at the account level or per project if needed.
How Agentic Videos Work
Agentic Videos embed a real-time AI agent directly inside the video experience.
The agent understands the video content and acts as a knowledgeable guide that viewers can interact with as they watch.
Viewers can:
- Ask questions about the content
- Request explanations of specific concepts
- Explore related topics in more detail
- Clarify steps or processes mentioned in the video
To activate the agent, click the “Ask” button. The video pauses, and you can start interacting via chat or voice—turning the experience into a natural, back-and-forth conversation.
The agent can be accessed at any time during the video through the “Ask” icon, and it automatically appears at the end of the video so viewers can continue exploring the topic.
Instead of leaving the video to search for answers, viewers stay inside the experience and get immediate responses.
How to Use the Insights for Video Creators
Agentic Videos also provide valuable analytics for creators.
Instead of only tracking views or watch time, creators can understand how viewers interact with the content.
Available insights include:
- number of viewers interacting with the agent
- number of conversations
- average conversation duration
- topics viewers ask about
- conversation sentiment
- detailed conversation logs
These insights help creators identify where viewers need more clarity and which topics generate the most interest.
Over time, this feedback can be used to improve both video content and messaging.
Pricing and Credits
Agentic Videos use a credit system depending on the plan.
Credits are pulled once per account or plan.
If credits are fully used:
- the interactive experience for viewers is disabled
- the video creator receives an email notification
- In an Enterprise plan, Customer Success Managers can add additional credits if required
Why Traditional Video Often Falls Short
Traditional video has a structural limitation. It is a one-way format. The moment a viewer has a question, the experience breaks. Instead of continuing to learn within the video, viewers often pause and start looking for answers elsewhere. A typical viewing journey looks something like this:
- They pause the video
- Open another tab
- Search for the answer
- Sometimes never return to the original video
This behavior interrupts the learning flow and creates several problems:
1. Engagement drops. Once viewers leave the video environment, their attention shifts. Even if they eventually find the answer, they may not return to finish watching.
2. Viewers lose context. Information found elsewhere may not align perfectly with what the video explains, which can lead to confusion or misunderstandings.
3. Explanations remain incomplete. A video might introduce a concept or workflow, but without the ability to ask follow-up questions, viewers often leave with only a partial understanding.
Explanations remain incomplete. A video might introduce a concept or workflow, but without the ability to ask follow-up questions, viewers often leave with only a partial understanding.
4. Learning becomes fragmented. Instead of one continuous experience, viewers jump between different sources, trying to piece the information together.
Ironically, good videos often create curiosity. They introduce new ideas, highlight interesting concepts, and encourage viewers to explore further. But traditional video cannot respond to that curiosity.
Agentic Videos close this gap by keeping the conversation inside the video experience. Viewers can ask questions, request clarification, and explore topics in more detail without leaving the content.
A New Type of Video Experience
With Agentic Videos, the video is no longer the end of the explanation. It becomes the starting point for exploration.
Instead of presenting information in a fixed sequence, the video is paired with an AI agent that understands the content and can respond to viewers in real time. The agent acts as a knowledgeable guide, helping viewers navigate the material, clarify ideas, and explore topics in greater depth.
This fundamentally changes how people interact with video.
Higher engagement
Viewers are no longer limited to passive watching. They can interact with the content, ask questions, and explore the parts that interest them most. This keeps attention focused and encourages deeper engagement with the material.
Better understanding
Questions can be answered immediately, while the context of the video is still fresh. Instead of leaving the video to search for answers elsewhere, viewers receive explanations directly within the experience.
Personalized exploration
Not every viewer needs the same level of detail. Some may want a quick overview, while others want to dig deeper into specific concepts. Agentic Videos allow each viewer to explore the content at their own pace.
Continuous improvement for creators
Every interaction generates insights. Creators can see what viewers ask about, which topics create confusion, and where additional explanations may help. Over time, this feedback can be used to improve future videos and messaging.
As a result, video stops being a one-way presentation. It becomes a conversation that adapts to the viewer.
Where Agentic Videos Make the Biggest Impact
Agentic Videos are especially valuable in situations where viewers naturally have questions while watching.
Lead Qualification & Pre-Sales
Prospects often have questions while watching product videos.
Instead of leaving the page to research elsewhere, viewers can ask questions such as:
- “Does this integrate with our CRM?”
- “Can this work for remote teams?”
- “What does this feature actually do?”
The agent provides immediate answers and additional context, helping prospects understand the product faster and stay engaged longer.
This also helps identify highly interested leads based on their questions and interactions.
Marketing & Product Explainers
Explainer videos are designed to introduce complex ideas in a clear and concise way. However, not every viewer needs the same level of detail.
Agentic Videos allow viewers to explore the product at their own pace by asking follow-up questions about features, workflows, or use cases.
For example, viewers might ask:
- “How does this feature work in practice?”
- “What problem does this solve?”
- “Is this relevant for smaller teams?”
Instead of forcing all information into one video, the AI agent provides additional explanations on demand. This creates a more engaging and flexible product experience.
Learning & Development
Training videos often raise questions that employees cannot clarify immediately.
With Agentic Videos, learners can pause the video and ask:
- “Can you explain that step again?”
- “When should I apply this process?”
- “What happens if this rule is not followed?”
The AI agent can simplify explanations, provide examples, or expand on concepts. This helps learners understand the material better and reduces the need for additional training sessions.
Customer Support
Customers frequently watch tutorial or support videos when trying to solve a problem.
But standard videos cannot answer follow-up questions.
Agentic Videos allow customers to ask questions directly within the video, such as:
- “Why isn’t this working in my account?”
- “Where do I find this setting?”
- “Is there another way to do this?”
The agent can guide users through the process, clarify steps, and suggest solutions. This reduces frustration and helps customers resolve issues faster without contacting support.
Customer Support
New hires often watch onboarding videos to understand tools, workflows, and company processes.
However, they often need more context.
With Agentic Videos, employees can ask questions like:
- “Who should I contact for this?”
- “Where can I find this tool?”
- “Can you summarize the key steps?”
The agent serves as an interactive guide, helping new employees navigate the organization and learn at their own pace.
Try Agentic Videos
Agentic Videos are now available in simpleshow video maker.
Create your video, enable the Agentic Video feature, and let viewers interact with your content in real time.
Turn your explainer videos, training content, and product videos into interactive experiences.
Create your first Agentic Video and see what happens when your videos start answering back.
FAQ: Agentic Videos
What is an Agentic Video?
An Agentic Video is an interactive video powered by an AI agent that viewers can talk to while watching. Instead of passively consuming content, viewers can ask questions, request explanations, and explore topics directly within the video. The AI agent understands the video content and provides real-time answers.
How do Agentic Videos work?
Agentic Videos embed an AI agent directly into the video player. While watching the video, viewers can interact with the agent through chat or voice. The agent understands the video script and can answer questions, explain concepts, or provide additional context without the viewer leaving the video.
What is the difference between Agentic Videos and traditional videos?
Traditional videos are static and one-directional. Viewers watch the content but cannot interact with it. Agentic Videos add a conversational layer through an AI agent that can answer questions in real time. This turns video from a passive viewing experience into an interactive learning environment.
What questions can viewers ask in an Agentic Video?
Viewers can ask questions related to the video content, such as clarifying concepts, requesting deeper explanations, or asking follow-up questions about features, workflows, or processes. The AI agent answers based on the video script and any additional knowledge provided by the video creator.
What questions can viewers ask in an Agentic Video?
Interactive AI videos increase engagement and help viewers understand complex topics more easily. Because viewers can ask questions directly within the video, they stay engaged longer and receive answers immediately. For creators, interactions provide insights into audience questions and areas where additional explanations may be useful.
Who can use Agentic Videos?
Agentic Videos are useful for teams that use video to explain products, processes, or ideas. Common use cases include product marketing, lead qualification, employee training, onboarding, and customer support. In these scenarios, viewers often have questions while watching, which the AI agent can answer instantly.
How can I create an Agentic Video?
You can create an Agentic Video directly in simpleshow video maker. First create your video as usual, then enable the Agentic Video feature for the project. The AI agent automatically uses the video script as its knowledge base, allowing viewers to interact with the content in real time.
