How To Be Ranked On Page One In Google Video Search
On average, people spend 3.7 hours a day on their mobile phones. More than half an hour is spent watching video clips on YouTube. This is a huge opportunity for companies when it comes to winning over customers, generating traffic, and increasing the visibility of their brand on the internet. But for this to work, the video content has to be perfectly matched to Google Video Search.
In this article, you will learn how explainer videos can help you rank on Page One on Google Video Search.
Why you should always consider videos nowadays
Moving images are a great asset! When it comes to delivering content to a specific target group, videos are the undisputed number one. Videos are still the most widely consumed medium on the internet. Decision-makers, senior executives or CEOs, parents, students or teachers – they all consume tons of video material every day for a wide variety of reasons on a wide variety of topics. Explainer videos serve a broad range of purposes – they can be used to transmit information, for short briefings, or purely for entertainment. It is now more important than ever for companies to utilize this medium and its many benefits. With the tips down bellow you cannot go wrong:
1. Define the target group precisely
Everything starts with the right preparation. This means: Before an explainer video is released into the vastness of the World Wide Web, the first thing to do is to define the target group as precisely as possible. The better you know your target group, the better you can address it. This also means that you must be able to define the search intent of the respective user. If you know what your target group is looking for, you can adapt your explainer videos to the search queries and to the needs of your audience. If the content is precise enough and fits the requirements of your target group, the click rate of your videos increases almost automatically and they will appear more relevant to Google Video Search than other, less-clicked videos.
The sooner the main keyword appears, the better
Keyword research is closely related to the target group definition. For a successful Google Video Search, it is also important that you choose the right keywords for your explainer videos. You can derive these from the search intent of your target group. Once you have defined all the relevant keywords (e.g. using an appropriate research tool or using the Google Suggest function), you must integrate them into your video.
The following applies: The relevant keywords should appear in the video title as well as in the video and meta description. The first 48 characters including spaces are critical for the search algorithm of Google Video Search in order to analyze the accuracy of the search query and the explainer video. It is therefore important that the main keyword appears at the beginning of every description or every video title.
Here’s why you shouldn’t forget about subtitles and voice search
Deaf or visually impaired people also belong to the group of video consumers. That is why subtitles and voice search also play an important role when it comes to ensuring that your explainer videos appear in Google Video Search. At this point, it is important that you optimize all video content in terms of voice search and subtitles. Search engines like Google Video Search no longer only look at search queries for keywords, but also for voice search queries content. Provided with the appropriate metadata, your content will also end up at the top of the search engines.
2. Choose the correct title
Admittedly, it doesn’t sound that difficult to choose the right title for your explainer video. Or does it? The answer is: yes and no. On the one hand, it is not recommended to choose any factual or neutral title, but on the other hand, it shouldn’t be too fancy either. To give you some insights, you should consider the following aspects listed below. The title should:
– contain the main keyword
– have a concrete, precise name that indicates the content
– be meaningful enough that Google Video Search can determine the content
Most important of all – the title makes should make the user interested in the video. This increases the likelihood that he or she will watch it to the end, which – as the next point shows – also has a positive effect on Google Video Search.
3. Make optimal use of engagement and click rates
The more interactions there are with your explainer video, the better it is for Google Video Search. With increasing engagement rates, the visibility of your videos also increases, and Google rates you as more important in search results. This in turn can also increase the traffic on your website and at the same time optimize its visibility and ranking.
And by the way: Explainer videos per se increase the relevance of your content. This is because Google generally rates video material on websites as positive. This also offers real added value, the chance that users will share or link your videos increases – which in the end also increases online visibility. It doesn’t get better than this, right?