How To Be Ranked On Page One In Google Video Search
On average, people spend 3.7 hours a day on their mobile phones. More than half an hour is spent watching video clips on YouTube. This is a huge opportunity for companies when it comes to winning over customers, generating traffic, and increasing the visibility of their brand on the internet. But for this to work, the video content has to be perfectly matched to Google Video Search.
In this article, you will learn how explainer videos can help you rank on Page One on Google Video Search.
Why you should always consider videos nowadays
Moving images are a great asset! When it comes to delivering content to a specific target group, videos are the undisputed number one. Videos are still the most widely consumed medium on the internet. Decision-makers, senior executives or CEOs, parents, students or teachers – they all consume tons of video material every day for a wide variety of reasons on a wide variety of topics. Explainer videos serve a broad range of purposes – they can be used to transmit information, for short briefings, or purely for entertainment. It is now more important than ever for companies to utilize this medium and its many benefits. With the tips down bellow you cannot go wrong:
1. Define the target group precisely
The sooner the main keyword appears, the better
The following applies: The relevant keywords should appear in the video title as well as in the video and meta description. The first 48 characters including spaces are critical for the search algorithm of Google Video Search in order to analyze the accuracy of the search query and the explainer video. It is therefore important that the main keyword appears at the beginning of every description or every video title.
Here’s why you shouldn’t forget about subtitles and voice search
2. Choose the correct title
Admittedly, it doesn’t sound that difficult to choose the right title for your explainer video. Or does it? The answer is: yes and no. On the one hand, it is not recommended to choose any factual or neutral title, but on the other hand, it shouldn’t be too fancy either. To give you some insights, you should consider the following aspects listed below. The title should:
– contain the main keyword
– have a concrete, precise name that indicates the content
– be meaningful enough that Google Video Search can determine the content
Most important of all – the title makes should make the user interested in the video. This increases the likelihood that he or she will watch it to the end, which – as the next point shows – also has a positive effect on Google Video Search.
3. Make optimal use of engagement and click rates
The more interactions there are with your explainer video, the better it is for Google Video Search. With increasing engagement rates, the visibility of your videos also increases, and Google rates you as more important in search results. This in turn can also increase the traffic on your website and at the same time optimize its visibility and ranking.