How videos improve employee retention and motivation
Written by Tim Moss | 7th March 2025
Table of Contents
Emails, meetings, and the occasional thank you – if that’s your recipe for motivated employees, another approach could work wonders. Teams now want more: They want appreciation, clear communication, and genuine support.
This is where videos come into play. They offer a unique opportunity not only to inform but also to create an emotional connection. From the first minute of onboarding to promoting work-life balance – videos can make a huge difference at every stage of the employee journey.
How Videos Can Increase Employee Retention and Motivation
Why videos? It’s simple: They are versatile, emotionally appealing, and incredibly effective. While texts often seem boring and meetings can be tiring, videos create the perfect mix of entertainment and information. They convey your messages clearly and concisely – exactly what you need to inspire your employees in the long term.
Optimize the Onboarding Experience
First impressions count, especially when it comes to new employees. With onboarding explainer videos, you can ensure that starting at your company is smooth and inspiring.
What makes a good onboarding video:
- Efficiency: In a video, you can bundle important information and convey it in an interesting way. No one has to wade through long documents – instead, new employees can watch the content at their own pace.
- Personal Touch: A welcome video from you or your team creates an immediate connection and conveys your company’s values.
- Flexibility: Videos are a valuable tool for collecting all the important information in one place, especially in remote work models.
Improve Internal Communication
Internal communication is often a company’s weak point, and this is where videos come in handy. They help make your messages clear and appealing.
How videos improve your communication:
- More Attention: With a video, you can ensure that important information is not overlooked – especially with complex topics.
- Emotional Connection: People connect more strongly with messages when they are presented visually and emotionally.
- Show Personality: Video addresses or updates from executives create closeness and strengthen trust.
With videos, you ensure your team stays informed and feels integrated into the company culture.
Celebrate Employee Successes
If you want your employees to stay motivated long-term, you should make their successes visible – videos are ideal for this.
How to use videos for success stories:
- Individual Recognition: A short video highlighting individual employees’ performance shows appreciation and inspires others.
- Strengthen Team Spirit: Summaries of project successes or highlights from different departments promote cohesion.
- Long-Term Motivation: Videos can be viewed repeatedly and create lasting memories of successes achieved.
Show your employees that their work counts – this strengthens retention and productivity.
Promote a Strong Company Culture
Your company culture is the heart of your success. With modern videos, you can actively live and communicate it.
How to live company culture:
- Convey Values: Create explainer videos that get to the heart of your company values and visions. This way, they don’t just remain an abstract concept but become tangible for your team.
- Strengthen Community: Whether team events, social projects, or internal highlights – videos are a powerful tool for promoting team spirit.
With videos, you can build trust and strengthen your employees’ pride in the company.
Support Professional Growth and Personal Development
Continuing education is a key factor when it comes to motivating employees. With videos, you can not only facilitate this process but also make it more inspiring.
How videos help with further education:
- Flexible Learning: Training videos allow your employees to further their education when and where it suits them best.
- Easy Conveyance: Even complex topics can be explained clearly and comprehensibly in videos.
- Long-Term Benefit: Once you’ve created them, you can use videos again and again – this saves time and resources.
With a modern HR system, you always have insight into your team’s progress and can automatically plan the next training measures.
Strengthen Leadership Responsibility and Engagement
Leadership quality is crucial for motivated teams – and videos can help you position yourself as a leader more clearly and presentably.
How you can use videos for employee management:
Let’s be honest: Texts can sometimes seem impersonal and harsh, no matter how many smiley faces you add. A short video in which you deliver your message has a very different effect. Your facial expressions, your voice – all of this makes you more approachable.
Your team not only sees what you say but also how you mean it, which builds trust. Authentic communication using videos also builds trust and strengthens the bond between you and your team.
Why videos are the better choice:
- Create Closeness: A personal video address shows that you are taking time and are present – even in stressful times.
- Communicate Goals: Videos are ideal for communicating visions and priorities. This ensures focus and unity in the team.
- Praise and Feedback: Use videos to celebrate successes or give constructive feedback.
Underlining your leadership responsibility through videos is an effective way to increase your employees’ engagement.
Promote Work-Life Balance and Well-Being
Happy employees are more productive – that’s no secret. With explainer videos, you can share practical tips and inspiration that make a real difference.
Supporting well-being through videos:
- Practical Content: Videos on topics such as stress management, exercise, or nutrition show that you care about the well-being of your employees.
- Motivational Messages: A short, nicely produced “Thank you” video can work wonders.
Employees who feel valued not only stay longer but also actively contribute to your company’s success.
Use Videos as the Key to Motivated Teams
Videos are far more than just nice entertainment—they are an indispensable tool for modern companies. Whether for onboarding, communication, or further education, videos can make your processes more efficient and build a strong and productive bond with your team.
With the simpleshow video maker, you can create professional explainer videos in just a few minutes without prior knowledge. The intuitive platform helps you convey complex content simply and understandably so your employees learn faster and work more motivated.
If you incorporate videos strategically into your HR strategy, you will have motivated and highly loyal employees. So what are you waiting for? Start using explainer videos right away—your team will thank you!
