Why videos are the future of corporate communication
Written by Tim Moss | 30th April 2025
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One click – and the video starts playing. The voiceover sums up the most important information, while matching visuals and animations reinforce the message. In just 60 seconds, everything is clear. No endless scrolling, no unnecessary text – just straight to the point. This is why videos are the future of corporate communication: they captivate, simplify complex topics effortlessly, and stay in the audience’s memory.
Here are more reasons why:
Videos generate attention through multisensory experiences
What grabs your attention more? An email with the subject line “Welcome to the company – here are your 200 pages of onboarding material” or a friendly video that presents all the key information in a snappy way? The answer is obvious: video. In just a few minutes, it conveys company culture and essential onboarding details.
But why does it work so well? Because videos use multisensory experiences: they combine images, sound, and text to engage the brain on multiple levels. While the video plays, attention remains high. Small visual effects guide the viewer’s focus to key points, while storytelling maintains interest. In the end, viewers not only retain information but also feel a connection: “I belong here.”
Brands like Apple, Duolingo, or Red Bull are already taking advantage of this.
Apple – Product Videos with Immersive Sound & Strong Visuals:
Apple’s launch videos captivate millions of people worldwide. The combination of high-quality close-ups, dynamic animations, and atmospheric music creates an immersive experience.
Lego – Interactive Learning Videos for Creative Storytelling:
In animated stories, Lego characters go on adventures, inspiring both kids and adults alike. One example is the “Rebuild the World” campaign.
In animated stories, Lego characters go on adventures, inspiring both kids and adults alike. One example is the “Rebuild the World” campaign.
This example shows once again that learning becomes more effective through the combination of spoken language, text, and images, as confirmed by studies from the Max Planck Institute.
Coca-Cola – Emotional Commercials with Storytelling & Music:
Coca-Cola skillfully uses multisensory elements to evoke emotions. Classic campaigns feature signature colors (red/white), iconic soundtracks, and emotional storytelling. One example is the holiday commercial series that has fostered strong brand loyalty over the years.
Videos emotionally engage target audiences
This feeling of connection is what makes videos resonate emotionally with audiences. Imagine starting a new job – you enter the office without really feeling connected to the brand. Then a welcome video starts playing: real employees share why they love their jobs, customers talk about how the company has improved their lives, and upbeat footage shows the team in action. Suddenly, it doesn’t just feel like a job anymore – it feels like a mission, a shared goal.
“Marketing is no longer about the stuff you sell, but the stories you tell.” – This quote by Seth Godin gets to the heart of it. Facts alone aren’t enough to convince people. Only emotions make a brand come alive. Videos are the perfect medium for this: they combine visuals, sound, and storytelling into a message that is not only understood but also felt.
Whether it’s employer branding, product marketing, or change communication – to reach your target audience, you need more than just arguments. You need stories that move people. Brands like Nike and Dove lead by example:
- Nike – Inspiring Storytelling Campaigns with Real Athletes: Nike focuses on emotional stories from athletes to inspire viewers. One example is the “Winning isn’t for everyone” campaign during the 2024 Olympic Games.
- Dove – “Real Beauty” Campaign for Authenticity: Dove showcases real women instead of models in its videos. Studies show that emotional product advertising is 140% more effective than purely rational content.
Videos make complex content easy to understand
Before videos can emotionally resonate, they must make content easy to understand. Often, product developers get caught up in tunnel vision, eager to explain every feature of their software in detail. However, customers often feel overwhelmed by technical jargon and lengthy PDF manuals – and eventually, they give up and look for a simpler solution.
An explainer video solves this problem. In just 90 seconds, an animated story shows how the software makes everyday work easier. A user clicks through the intuitive interface, accompanied by a clear and friendly voiceover. Suddenly, abstract functions turn into tangible benefits.
No wonder 99% of video marketers confirm that videos improve product understanding
Pro Tip: With the simpleshow video maker, you can create explainer videos that boost your ROI and impress your audience – using multisensory and emotional storytelling with easily digestible content.
Videos have high sharing potential
Convincing videos can go viral on social media – especially when they tap into trending topics. In numbers, videos generate 1,200% more shares than text and image content combined. Entertaining, emotional, or interactive content spreads like wildfire.
One legendary example? Red Bull’s “Stratos” project with Felix Baumgartner – one jump from the stratosphere captured in a spectacular video, and suddenly, Red Bull wasn’t just an energy drink but a global brand synonymous with adrenaline and adventure. Over 45 million views on YouTube – and a campaign that made history.
Whether challenges, surveys, or pop culture trends – people share when they feel part of the story.
Videos build brand trust
A look behind the scenes can change everything, making your brand more relatable. Imagine discovering two new sustainable clothing brands. Both claim to use eco-friendly materials, but only one shows the people behind production: the seamstresses, the fabrics, the entire manufacturing process. You see the craftsmanship, hear employees’ voices, and feel their passion. Which brand would you trust more?
According to the Edelman Trust Barometer, 74% of consumers prefer brands that communicate transparently and authentically.
If you want to create convincing brand videos, keep a few things in mind:
- Behind-the-Scenes & Corporate Insights
- Employee and Customer Voices
- Live Videos & Q&A Sessions
- High-Quality but Authentic Production
- Show Sustainability & Social Responsibility
- Use CEOs & Experts as Brand Ambassadors
Conclusion: Reaching your target audience with videos
Whether for marketing, internal onboarding, or customer service – videos are the most effective communication tool of the future. They grab attention, evoke emotions, explain complex content, go viral, and build brand trust. The numbers speak for themselves: 89% of consumers want more video content from brands in 2024, and 93% of companies using videos see a positive ROI.
With simpleshow video maker, you can create high-quality explainer videos in just minutes – even without prior experience. Try it today and see how easily your messages can be turned into engaging, easy-to-understand animations.
