NEW: Take control of your video’s sound with simpleshow’s updated audio features

Written by Tim Moss | 16th October 2024

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We’ve all been there—you’re watching a video with great visuals, but the audio just falls flat. It’s distracting, off, or just doesn’t fit the mood. Whether you’re working on a product explainer video, a social media clip, or an internal presentation, good audio makes all the difference.
In corporate videos, the right audio can boost engagement, build trust, and even influence decision-making. In fact, research from the University of Southern California indicates that videos with high-quality audio are 70% more likely to keep viewers engaged for longer periods. Additionally, a report by Wistia emphasizes that audio quality plays a crucial role in viewer retention. From upbeat background tracks that make tutorials more engaging to professional voiceovers that convey authority and expertise, audio sets the tone for how your message is received.
That's why we've introduced new high-quality audio options that give you more control over the sound in your videos.

Introducing new AI voices

Not everyone has the time, budget, or resources to hire a voice actor or record their own professional-quality voiceovers. That’s where our new AI voices come in.
We’ve rolled out premium text-to-speech (TTS) voices that allow you to achieve a professional-grade voice-over without any of the traditional costs or time constraints. Whether you’re creating training materials, marketing content, or a product demo, these high-quality AI voices provide the flexibility to tailor the voice to suit the exact tone of your project.
Need a calm, instructional tone for an explainer video? Or perhaps something more energetic and engaging for a social media clip? 12 new AI voices allow you to pick the ideal voice to match the mood and content.
What sets these voices apart from older TTS voices is their clarity and natural cadence. They sound less robotic and more like actual human speech, making it easier for your audience to connect with the message. You never have to worry about voice talent again. Now, you can quickly experiment with different voices, styles, and tones until you find the perfect fit.

Voice imitation (coming soon)

Want to take things a step further? Sometimes, you need something more personal—a voice that’s familiar and uniquely yours. That’s why we’ve enhanced our voice imitation technology, giving you even more control over the voice in your videos.
How does it work? In order to imitate your voice, we need to know what it sounds like. To do this, you can either record a short sample of text directly in simpleshow video maker or upload existing audio files of yourself. You can record or upload your voice sample in any of the 20 languages that simpleshow video maker supports.
In the Finalize phase, you can now select the new “Imitation” option in the speaker section and the entire video will automatically be dubbed with your voice. Best of all, you can now use your imitated voice for all future projects. That means you can maintain a consistent voice across all of your projects without having to record new audio each time.
If you’re the face (and voice) of your brand, this tool allows you to expand your reach without burning hours in the recording booth. Imagine being able to create consistent, high-quality voiceovers without having to worry about scheduling recording sessions, dealing with retakes, or perfecting your tone and delivery.
By automating the voiceover process, you save valuable time that can be reinvested into strategy, marketing, or brainstorming the next big idea. Ultimately, time saved is money earned—and with this tool, you’re free to scale your content production without compromising quality or authenticity.
We’re already using this advanced technology for our One-Click-Translation feature, allowing you to seamlessly use the same voice across multiple languages without needing a new voice actor.
Learn more about the new audio features from Junior Product Owner Luke Brose:

New music tracks to set the perfect mood

In addition to voice upgrades, we’ve added five new music tracks to help you control the emotional impact of your videos. Music is an incredibly powerful tool in video production, often working behind the scenes to subtly shape how viewers feel about the content. The right soundtrack can make the difference between a video that feels flat and one that truly resonates.
We now offer fresh tracks in five different genres: Relaxed Vibes, Disco Fever, Lo-Fi Beats, Pop Melody, and Rock Anthem. Each track has been designed to complement a range of content types and emotions. Whether you need a driving beat to energize a product launch video, a more laid-back vibe for a corporate presentation, or something modern and catchy for a social media campaign, we’ve got you covered.

1. Relaxed Vibes

Style: Uplifting, Bright Instrumentation
Emotion: Happiness, Motivation, Progress
Ideal for business success stories, and inspirational content.

2. Disco Fever

Style: Fast-Paced, Funky Baselines
Emotion: Energy, Excitement, Positivity
Suited for tech/product launches, lifestyle content, fitness tutorials, fashion/event recaps, and upbeat marketing campaigns.

3. Lo-fi Beats

Style: Relaxed, Mellow
Emotion: Calm, Thoughtfulness, Peacefulness
Best for creative tutorials, study or focus productivity tips

4. Pop Melody

Style: Triumphant, Cinematic
Emotion: Grandeur, Determination, Inspiration
Perfect for success stories, tech innovations, product launches, and motivational messages.

5. Rock Anthem

Style: Energetic, Rebellious
Emotion: Excitement, Power, Boldness
Great for sports, fitness, automotive content, and bold branding videos.
Music tracks may seem like a small detail, but they have a massive influence on how your audience perceives your content. By having more choices, you can tailor the emotional tone of your video to match your brand’s voice and the message you want to communicate.

Keep It simple, sound amazing: our new audio features make video creation easier than ever!

The new audio updates—AI voices, improved voice imitation, and fresh music tracks—align perfectly with our mission: making video creation as easy as possible for everyone.
We’ve always aimed to simplify the process without sacrificing quality, and these new audio features are a huge part of that vision. Recognizing that not everyone is an audio expert, we’ve upgraded our audio options to eliminate guesswork and complexity, allowing you to customize your sound design effortlessly.
You don’t need specialized equipment, lengthy recording sessions, or costly voice actors to make your videos sound amazing. What makes these upgrades even more powerful is how they streamline your workflow. Instead of juggling multiple tools or outsourcing different parts of your audio production, you can now customize every aspect of your video’s sound without leaving the platform. Everything from voiceover to music selection happens right within simpleshow video maker, so you can keep your focus where it belongs: on creating great content, not on managing technical hurdles.
This isn’t just about adding convenience—it’s about empowering you to create high-quality videos faster, easier, and with full creative control.

There are more exciting features to come!

At the end of the day, visuals and audio are a team. Your video may grab attention with striking visuals, but it’s the sound that pulls viewers in and keeps them engaged. The way a voiceover conveys authority or how background music sets the emotional tone—sound is a powerful tool for creating a cohesive and impactful video experience.
With our latest audio upgrades, you have everything you need to take full creative control of your video’s sound. They’re designed to help you create customized, professional, and emotionally resonant content—without the hassle or high costs.
But that’s not all—we’ve got even more exciting updates that will change how you create and customize your content.

Join us at our webinar

“Voices, Vibes, and Visuals: simpleshow’s Q4 Feature Reveal”
We will unveil not only our new audio tools, but also other innovative features that will transform your videos. simpleshow is entering a new level of Enterprise customization with unique, on-brand videos in a new sleek illustration style or your own corporate style at the click of a button.
This webinar will show you how to make the most of everything simpleshow video maker has to offer! Don’t miss this chance to see the latest features in action.
Date: 22nd October 2024 Time: 12 PM ET

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