People have a natural attraction to images, which makes video ideal for communicating complex topics such as safety regulations. Why is that? Research
has shown that visual learning significantly increases retention rates compared to traditional methods. Visualizing safety protocols, procedures, and potential risks helps workers understand and retain the information, reducing incidents, injuries, and safety violations.
But it’s not just visuals that help people understand and retain information. The key is storytelling
! Videos using the storytelling method improve comprehension and retention by embedding safety practices and protocols into relatable stories. Safety regulations can be complicated and don’t always resonate with employees. Storytelling brings regulations to life, transforming them from abstract concepts into real-life scenarios that employees can relate to.
The benefits of storytelling in EHS videos go far beyond simply conveying information: it fosters a deeper connection to safety principles, empowers individuals to make safer decisions, and promotes a culture of collective responsibility.