Generative AI is changing the way businesses operate. Unlike humans, artificial intelligence can create any type of content in seconds. However, the generated content cannot always be used by companies without consideration. The use of generative AI immediately raises ethical questions.
It is often not immediately apparent whether AI-generated content violates rights such as copyright and privacy, or contains misinformation. As a result, the use of generative AI poses significant business risks for companies. But not using AI-generated content could be just as threatening.
The limitations of generative AI lie primarily in the output it produces. Although generative AI is expected to create original content, it may only produce partial pieces. This puts companies at risk of violating ethical principles. Here are some examples:
Closing off generative AI because of its limitations would be the wrong approach. Generative AI is here to stay, just as the Internet was here to stay. The question is not whether to use generative AI content, but how to use it ethically. To achieve this, AI content needs to be created in a regulated environment.
For generative AI content to be ethically correct, people must learn to use AI responsibly. Usage guidelines and other regulations provide guidance. But more importantly, it is important to always check the output for accuracy. That way, companies maintain control over what content they do and don’t publish.
After all, part of the ethical use of these technologies is to review them with an empathetic and watchful eye. You can try out how generative AI supports content creation right now in simpleshow video maker. It creates text, images and audio tracks for you.