- Topic introduction
Start with a short introduction stating what the video will be explaining. For example, “We explain the new HR Management software from Fern Inc….”
. Or: “The management system from Fern Inc. made simple”
and so forth. In this way the viewer knows what to expect. Usually one sentence is plenty.
- Character introduction
Main characters are often introduced in the second scene and then appear throughout the script. This helps make the story approachable and relatable for the audience. For example, “This is Tom”
. Or: “Meet Tom”
. Then go into a little more detail: “Tom runs a medium-sized company and supervises 100 employees”
. By using storytelling, you create a situation that the viewer can identify with.
- Problem description
Next, as soon as possible, specify the problem. For example, “Tom has lost track of who works for him.”
In this way, you can get to the turning point (or climax) quickly and help the viewers follow you.
- Plot point
The turning point is the climax of the plot. This is where you need to introduce the solution to the problem. For example, “That’s where the new HR tool from Fern Inc. comes in.”
Or: “Easy! With the new system FernHR.”
The turning point creates a bit of excitement – which is why it should happen within the first few scenes. By the way, using literary devices
throughout your story will make it even more engaging and relatable.
- Main argument
The main point is the actual description, where there is an explanation of the concept, or in this case, the product. To stick to our example, “Thanks to this tool, Tom can create a file for every employee to help him remember their names and faces.”
- Additional arguments
At this point a few additional arguments, other features, or additional information can be thrown in, if necessary. For example, “Not only is the tool easy to use, it’s quite affordable too. Tom can even enter all his employees’ birthdays and the tool will remind him the day before.”
In the recap, you can either sum up the story again (without making the video too long!) or write a short (happy) ending: “Tom is relieved! Now he knows that he’s sitting with Susan, Ahmed and Juanita in the cafeteria.”
- Call to action
Viewers will be captivated by the mysimpleshow. Once they understand the concept or product, they will want to know a bit more information about it. Since a mysimpleshow does not explain a topic in complete depth, it’s always a good idea to end with a “call to action”. For example, “For more information, contact…”
. Or: “Intrigued? Visit our website at www.Tom-knows-everyone’s-name.com”
Make sure to use this Dramatic Arc as a tool to write scripts for great mysimpleshow explainer videos. This will help to ensure that the viewers’ attention does not decline – they will indeed be captivated and will respond to the last scene’s “call to action”!