Compliance at Volkswagen- super heroes fight against the dangers of corruption
Many of the world’s largest and most successful companies firmly believe that sustainable company growth requires integrity. The United Nations, too, is taking up the cause of anti-corruption, sustainability and social responsibility in the corporate sphere through the UN Global Compact, a strategic initiative calling upon companies to step up and do their part. But it isn’t enough for executives to stand by principles. The entire staff must be on the same page. That is a tricky proposition, because announcing values, standards and rules can come off as condescending and pedantic. Fortunately, there’s a better way.
More and more companies now rely on explainer videos as their medium of choice for making complex content memorable, meaningful, and charming. simpleshow, the market leader and specialist in explainer videos, has proven with thousands of clips that any message can be explained in three minutes, no matter how complicated. Compliance is no exception.
Volkswagen, for instance, turned to simpleshow for help communicating its internal compliance campaign. The outcome was a video produced in nine languages that explained to VW employees from 35 countries why abiding by the rules is so important and how everyone can be personally involved. The key was using memorable images, clear messages and a sense of humour that the target audience could relate to. That’s how to communicate core messages across cultures and countries: by keeping things as fun, accessible and simple as ever.
The video had it’s premiere on the Anti-Corruption Day in December 2014 and the very positive customer feedback reflected the resounding success of the clip:
“The collaboration was straightforward and very professional. The simpleshow team address complex subjects matters quickly, scrutinize the topic very carefully and explain the facts with creative ideas in an understandable way. The result is a highly enjoyable clip that is well received by the workforce.”
THORSTEN JANOTTA, HEAD OF COMPLIANCE TRAINING AND COMMUNICATION