Branded video content: 6 strategies for creating custom videos to connect with your audience
Written by Launa Irvine| 17th July 2025
Table of Contents
Branded video content is one of the most powerful tools for engaging audiences, building
brand loyalty, and fostering meaningful connections. Unlike traditional advertisements,
branded videos focus on storytelling, emotions, and value-driven content, making them more
relatable and memorable. With consumers increasingly favoring authentic as well as
entertaining content, businesses that invest in high-quality branded videos can strengthen
their brand presence and deepen relationships with their target audience.
With this in mind, let’s look at six strategies to create compelling branded video content that
resonates with your audience:
1. Tell a Story That Aligns with Your Brand Values
People connect with stories, not sales pitches. Instead of creating a video that directly
promotes your products or services, focus on storytelling that reflects your brand’s mission
and values. Consider sharing customer success stories, behind-the-scenes insights, or
narratives that evoke emotions. When your audience relates to the story, they develop a
stronger bond with your brand.
2. Leverage User-Generated Content (UGC)
Consumers trust other consumers more than brands. Featuring user-generated content in
your videos can add authenticity and credibility to your messaging. Encourage your audience
to share their experiences with your products, then compile and showcase these testimonials
in your branded videos.
3. Personalize Content for Different Audience Segments
Not all viewers have the same preferences or interests. Tailor your video content to different
audience segments by leveraging data insights. Create variations of your videos that cater to
specific demographics, interests, or behaviors. Personalized videos make audiences feel
seen and understood, increasing engagement rates.
4. Optimize for Mobile and Social Media
Most users consume video content on their mobile devices and social media platforms.
Ensure your branded videos are mobile-friendly by using vertical or square formats, adding
captions for sound-off viewing, and keeping them short yet impactful. Each platform has
different engagement patterns, so optimize your video for where your audience spends the
most time.
5. Incorporate a Call to Action (CTA) Without Being Pushy
A great branded video should inspire action without feeling like a direct advertisement. Subtly
guide viewers towards the next step, whether it’s visiting your website, engaging with your
content, or sharing the video. A well-placed CTA can drive conversions while maintaining the
emotional connection.
6. Choose User Friendly Video Creation Tools
It is important to use a video creation tool that allows you to easily and effectively create
branded videos. Simpleshow can help you to experiment with all the strategies suggested
above. We, therefore, recommend that you create branded video content by making use of
simpleshow’s unique features.
With simpleshow you can:
- Implement a Custom Video Builder
- Utilize Customizable Illustration Styles
- Enhance Audio with Voice Imitation Features
- Regularly Update and Refresh Your Video Content
Let’s look at each of these in more detail:
Implement a Custom Video Builder
Maintaining brand consistency across all content is crucial. Tools like simpleshow’s Custom
Video Builder enable seamless integration of your brand’s visual assets (e.g. logos, product
images, and corporate characters) into your videos. Simply add visuals like individual product
images, thematic visuals, or specific brand illustrations to your simpleshow account. The
Custom Video Builder will integrate these assets into your videos, ensuring that the videos
that you create with simpleshow match your corporate identity. This ensures that every video
produced aligns perfectly with your brand identity, enhancing recognition and trust.
Utilize Customizable Illustration Styles
Visual consistency reinforces brand identity. Employ customizable illustration styles that align
with your brand’s aesthetics. For instance, simpleshow offers a “sharp” illustration style
featuring sleek, minimalist designs. This style allows customization of colors and backgrounds
to match your brand, ensuring your videos are both modern and on-brand.
Enhance Audio with Voice Imitation Features
Visual consistency reinforces brand identity. Employ customizable illustration styles that align
with your brand’s aesthetics. For instance, simpleshow offers a “sharp” illustration style
Audio elements significantly impact viewer engagement. Utilizing voice imitation technology,
you can create voiceovers that mirror your own voice or a consistent brand voice across all
videos. This personal touch fosters a deeper connection with your audience, as they
recognize and become familiar with the voice representing your brand. Simpleshow also
allows you to make your own voice recordings, enhancing brand identity.
Regularly Update and Refresh Your Video Content
Keeping your content fresh is vital for sustained audience interest. Regularly updating your
videos to reflect current trends, new products, or changes in your brand ensures relevance.
Features that allow easy updates to illustration styles or content make it simple to keep your
videos aligned with your brand’s evolution and audience preferences.
Are you ready to take your branded video content to the next level? Branded video content
isn’t just about promoting your brand – it’s about building connections through storytelling,
authenticity, and engagement. By leveraging our six strategies, you can create compelling
videos that not only capture attention but also foster long-term relationships with your
audience. As digital landscapes evolve, investing in creative, custom video content will keep
your brand relevant, relatable, and memorable.
