AI video generators: The ultimate guide to AI-powered video creation
Written by Maren Dinges | 26th September 2025
Table of Contents
The market for generative AI is growing rapidly. Forecasts estimate growth from $14.8 billion in 2024 to over $80 billion by 2030. Companies are increasingly adopting AI to create content faster, cheaper, and at scale. Among the most powerful tools are AI video generators: they can produce professional videos in just minutes.
In this guide, we’ll explain what AI video generators are, compare top providers, and highlight their benefits and use cases.
AI Video Generators – Key Takeaways
- simpleshow video maker: Perfect for companies that want to create high-quality explainer and training videos quickly, securely, and on brand – with maximum features and minimal effort.
- HubSpot: Best for businesses that want video creation integrated directly into a CRM-powered marketing and sales platform.
- OpenAI Sora: Great for creatives and agencies who want to generate short, visual scenes or experiments from text, image, or video input.
- Canva: Ideal for individuals or small teams who want simple, design-driven clips with avatars, integrated into marketing or social projects.
What Is an AI Video Generator?
An AI video generator is software that automatically creates videos using artificial intelligence, based on inputs like prompts, text, images, or documents. In other words: you provide the content, the AI creates the video.
You provide the script, and the generator takes care of visualization, voiceover, editing, animations, and more.
How Do AI Video Generators Work?
AI video generators are built on multimodal AI models that connect text, image, audio, and video. Key components include:
- Text to Speech (TTS): Converts text into natural-sounding speech. Modern systems use neural networks to replicate tone, pacing, and emphasis.
- Computer Vision: Analyzes, generates, and arranges visual elements. This includes backgrounds, overlays, illustrations, or syncing an avatar’s lips with speech.
- Deep Learning: Powers realistic avatars and animations. Neural networks like GANs or diffusion models simulate facial expressions, gestures, and body language.
Why Do AI Video Generators Matter for Businesses?
Gartner predicts AI will impact all areas of life – from sports to healthcare to human relationships. The message is clear: companies can’t ignore AI. They must actively shape how they use it.
Traditional video production is time- and cost-intensive, while demand for personalized, multilingual, and visual content keeps growing. AI video generators provide a scalable solution: turning a script into a professional video within minutes.
Avatar-based videos are especially on the rise. Studies show audiences find them more approachable, understandable, and engaging. Click-through rates are higher compared to static or voice-only videos – making them perfect for training, marketing, internal communication, or global teams.
Use Cases of AI Video Generators
AI video generators can be applied across all areas of corporate communication:
- Explainer videos: simplifying complex topics
- Product & feature videos: for launches, updates, demos
- Social media clips: short, snackable content for LinkedIn, Instagram, etc.
- Training videos: for e-learning, onboarding, or internal education
- FAQ & support videos: quick answers to common questions
- Recruiting & employer branding videos: attracting and retaining talent
- Management & CEO statements: sharing company news
Learning & Development
Videos anchor knowledge more effectively than slides or PDFs. A study by simpleshow with 2,000 participants in Germany and the U.S. confirmed that short explainer videos significantly improve learning outcomes.
With AI video generators, companies can create many more videos at lower cost, update them anytime, and ensure materials stay current. Perfect for: onboarding, training modules, and video FAQs.
Training Videos
E-learning formats for internal or external audiences
- Onboarding for new employees
- Tool introductions and process explanations
- Soft-skill training
- Video FAQs
Marketing & Communication
Marketing teams face pressure: more formats, more audiences, shorter timelines, lower budgets. AI video generators help by producing on-brand, multilingual, and scalable content.
Great for:
- Product & feature videos
- Social media content
- Explainers for landing pages
- Paid campaign creatives
- Branding and event videos
Customer Service & Self-Service
Customers expect fast, clear, always-available answers. Videos in FAQs or support portals enhance user experience, reduce support tickets, and improve satisfaction.
Examples:
- Video FAQs
- Step-by-step tutorials
- Self-service product explainers
- Automated chatbot videos
Human Resources
AI videos support recruiting, onboarding, and employer branding. They make HR processes faster and communication clearer.
Examples:
- Recruiting videos for social media
- Employer branding content
- Welcome videos for new hires
- Company values and mission videos
Internal Communication
CEO updates, change management, or internal campaigns are more impactful in video form. Research shows emotional storytelling strengthens attention and recall. AI video generators make internal messages human, credible, and memorable.
Examples:
- CEO updates
- Change communication
- New process or tool introductions
- Internal campaigns
- Intranet or digital signage content
Benefits of AI Video Generators
The value goes beyond saving time:
- Efficient workflows: Visualization, voiceover, subtitles – all automated. Updates are instant.
- More engaging content: Visual storytelling, avatars, and personalized elements increase retention.
- Inclusive communication: Automatic translations, subtitles, and accessibility features.
- Scalable: Adapt content for multiple markets, formats, and audiences without extra costs.
In short: AI video generators make video production faster, easier, and more consistent.
What to Consider When Using AI Video Generators
AI also comes with responsibility: risks like deepfakes, identity misuse, and transparency issues require careful handling. As The Economist notes: “AI-generated content is raising the value of trust.”
Legal aspects matter too – copyright, licensing, and data protection must be secured.
Checklist:
- Data security: Is hosting compliant?
- Copyrights & licenses: Are images, music, avatars, and voices legally safe?
- Transparency: Is it clear the video is AI-generated?
- Control: Can you edit and update your content anytime?
AI Video Generators Compared: 4 Top Tools
| Feature | simpleshow video maker | HubSpot | Sora | Canva (Veo-3) |
|---|---|---|---|---|
| Text-to-Video | Yes (incl. docs) | Yes | Yes | Yes |
| Video-in-Video | Yes | No | No | No |
| Languages | 20+ | Limited | Yes | 40+ |
| AI Avatars | Yes | No | No | Yes |
| AI Voiceover | Yes | Yes | No | Yes |
| Auto Subtitles | Yes | No | No | No |
| Templates/Assets | 1000+ | Yes | No | Yes |
| Branding Options | Full | Limited | Limited | Yes |
| Collaboration | Yes | No | No | Yes |
| Interactive Elements | Yes | No | No | No |
| Analytics | Yes | Yes | No | No |
| Data Security | GDPR, ISO, TISAX | GDPR | GDPR | Depends on Canva servers |
| Max Length | Unlimited | – | 10s (Plus), 20s (Pro) | – |
| Pricing | From €129/mo | Free | From $20/mo | From €110/yr |
simpleshow video maker
A professional AI-powered explainer video platform for businesses.
Key features:
- Text-to-video and document-to-video
- Corporate branding integration
- Video-in-video support
- AI avatars and voice cloning
- 1,000+ illustrations in 3 styles
- Auto subtitles and one-click translation
- Team collaboration and versioning
- Interactive elements (CTAs, quizzes)
- Analytics for engagement tracking
- Fully GDPR-compliant
Use cases:
- Learning & development (onboarding, compliance, e-learning)
- Marketing & comms (product videos, campaigns)
- Internal communication (CEO updates, change mgmt.)
- Sales enablement (pitches, demos)
- Customer service (video FAQs, how-tos)
Pricing:
- Business: from €129/month
- Pro: from €499/month
- Enterprise: custom
HubSpot
A free AI video generator built into HubSpot’s CRM and marketing tools.
Features:
- Text-to-video
- Customizable templates, images, music
- CRM and marketing integration
- Watermark-free downloads
Price: Free
OpenAI Sora
AI video generator for short, creative video clips from text, images, or video input.
Features:
- Text-to-video, image-to-video, video remix
- Extend, loop, and rearrange scenes
- Style presets (realistic, animated, artistic)
- Storyboard editing
- Integrated with ChatGPT
- GDPR-compliant
Price:
- ChatGPT Plus ($20/mo): up to 720p, 10 sec videos
- ChatGPT Pro ($200/mo): up to 1080p, 20 sec videos, multiple generations, no watermark
Canva (Google Veo-3)
Canva integrates Google’s Veo-3 model for AI-powered video creation.
Features:
- Text-to-video with audio, dialogue, effects
- Custom avatars from selfies or presets
- 40+ languages
- Talking head videos without a camera
- Canva template & design integration
- Animated elements, fonts, brand kits
- Export & share directly from Canva
Price:
- Pro: €110/year (5 videos/mo)
- Teams: €90/year per user (5 videos/mo)
- Enterprise: custom
Creating a Video with simpleshow in 5 Steps
1. Script: Write directly in the tool or let the AI generate a script from notes or documents.
2. Visualize: Choose from 3 styles, add avatars, adjust illustrations, upload images/videos, CI-compliant design auto-applied.
3. Voice: Pick a natural AI voice, add music, or upload your own audio.
4. Finalize: Review, edit, and add interactivity (CTAs, quizzes).
5. Translate: One-click translation into 20+ languages with subtitles.
Conclusion: How AI Video Generators Transform Content Creation
What once required a full film crew, script, and post-production can now be done with a few clicks. AI video generators accelerate workflows, cut costs, and unlock new possibilities.
With simpleshow video maker, you get one of the most feature-rich solutions – from avatars and translations to interactive videos and analytics. Plus, with top security standards (GDPR, TISAX, ISO 27001), your data stays safe.
Start creating your first AI video in simpleshow or book a consultation with their experts.
FAQ
FAQ: Frequently Asked Questions About AI Video Generators
The best one depends on your use case: ease of use, branding, language support, or avatars. simpleshow is great for scale and enterprise; Canva for small teams; Sora for creativity.
Look at text-to-video capability, branding options, language variety, compliance (e.g., GDPR), and workflow speed.
Not directly – ChatGPT helps with scripts, voiceovers, and ideas. To produce videos, you’ll need a generator like simpleshow.
It’s the automated process of turning written text into a video — including visuals, voiceover, music, and sometimes avatars.
