5 creative ways to present internal messages in videos
Written by Natasha Thakkar | 12th June 2025
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Keeping employees engaged using internal messages can be tricky. Traditional methods, like long meetings or text-heavy emails, often fall short when it comes to effectively communicating essential company information. Creative video messaging is an effective solution to this challenge.
Video is a dynamic way to captivate employees and encourage them to stay informed about company updates.
In this post, we explore how to approach internal messaging effectively, along with five creative video strategies to simplify communication and keep your staff engaged.
How to approach internal messaging
To improve your internal communication with clear, engaging videos that support your business goals, follow these simple steps.
Identify areas of weakness
The first step to ensure effective internal messaging is to identify any weaknesses in how you currently share information. Are your messages clear and concise? Are your employees left feeling confused by vague or complicated language used in your messaging?
If your messages are too vague or difficult to understand due to complex jargon, your staff will likely struggle to understand essential information.
By identifying weak spots in your internal messaging, you can take action to make improvements. Draw from past communication breakdowns and put these experiences into actionable steps to optimize your internal communications, for example, by adopting the use of AI-powered communication tools.
Define clear objectives
Setting clear objectives from the outset is a must when it comes to internal messaging, particularly when it comes to video. Think carefully about what you want to achieve from any messages you distribute within your organization.
To help with this, questions you could ask yourself include:
- Are there important business updates your staff needs to know about, such as new data compliance regulations or an updated pricing strategy?
- Do you have new tools in your tech stack that your staff needs to be trained on?
- Do you need to encourage employee engagement?
Whatever information you need to share with your employees, having well-defined objectives helps ensure that each message’s tone and content are appropriate.
Give employees a voice
Internal messaging shouldn’t be a one-way street. As well as providing managers with a way to distribute essential company information, internal messaging should empower employees to ask questions, provide feedback, and communicate any problems they face.
Support and collaboration drive productivity. Employees who feel unheard are less likely to perform at their best. So, encourage your staff to use feedback forms, Q&A sessions, and discussion forums to ensure they feel heard and valued.
5 Creative ways to present messages in videos
Now that we’ve explored the foundations of effective internal messaging, let’s explore five engaging video strategies you can use to enhance messaging within your organization.
Use animated explainers
By using animations, complex information can be simplified so that the audience can better understand and retain important information. Animated explainers break down intricate ideas into easy-to-understand visuals that keep the audience interested.
Animated videos are a powerful tool for quickly and easily explaining new processes. For example, if you’ve added AI-powered candidate matching technology to your tech stack, you could use an explainer video to tell your employees everything they need to know about how to use it.
Key Takeaway: Animated videos help prevent miscommunication by breaking down intricate ideas into engaging visuals.
Encourage employee participation
Are your staff bored of traditional methods of internal messaging that are just walls of text? Maybe they lose interest halfway through reading them and don’t even reach the key information that you need to get across.
In a recent study, an impressive 76% of employees reported that they feel more connected to leadership through video communication.
So, encourage staff members of all levels to participate in videos to share success stories or their workplace experiences to increase engagement. Alternatively, they could demonstrate how to use software that you’ve recently added to your tech stack to produce a relatable message.
Key Takeaway: Including employees in videos makes messaging more authentic, relatable, and engaging.
Integrate quizzes and interactive elements
Who doesn’t love a good quiz? And one that comes with individual or team prizes and has a bit of humor thrown in, too? Well, that’s even better.
Give your employees quizzes to take part in that will enable them to learn in an interactive and enjoyable way. Provide them with an animated video featuring training on the latest procedures in your company, and then include a quiz about what they learned from it.
Offering a prize for the highest score or introducing leaderboards will act as an incentive and encourage participation. Interactivity engages and attracts audiences.
Key Takeaway: Interactive videos reinforce learning while keeping employees entertained and motivated.
Explore virtual reality experiences
When thinking of how to enhance your internal messaging, consider using virtual reality (VR). VR is an innovative tool that provides users with a hands-on experience, whether it’s training staff on how to use new technology, conducting town halls to update staff, or taking on new recruits using virtual talent acquisition tools.
VR fosters deeper levels of participation by making complex topics more tangible and interactive. It can simulate real-world workplace scenarios, so it’s a great tool for providing staff with immersive training videos to make important internal messages more memorable.
While VR offers an immersive experience, companies with budget constraints can explore 360-degree video tours as a cost-effective alternative
Key Takeaway: Depending on your budget VR technology offers immersive ways to train employees, simulate real-world scenarios, and enhance company updates.
Create video newsletters
Video newsletters allow you to convey key messages, news, and updates quickly and easily.
They’re a fun and engaging method of communication, and they’re also more likely to keep your employees’ attention for longer than traditional newsletters would.
Plan which content you’ll include in each newsletter. Keep the videos brief to hold the audience’s attention. Share key updates in a concise and easy-to-understand way.
It’s also a good idea to set a schedule for when you’ll send out your video newsletters. Doing this will help employees know when to expect your latest updates.
Key Takeaway: Video newsletters ensure employees stay informed without overwhelming them with lengthy emails.
The next steps
Effective internal messaging strikes a balance between clarity, engagement, and accessibility.
While this can be a challenge to manage, using videos allows you to create interactive and compelling messages that keep your employees informed and aligned with company goals.
So, if you’re ready to improve your internal messaging, begin by replacing one email announcement with a short explainer video this month and measure employee engagement.
Invest in creative video communication strategies today for a more connected and informed workforce tomorrow.
Final takeaway: Investing in creative video communication strategies today will lead to a more engaged and informed workforce tomorrow.
Author's bio
Natasha Thakkar – Content Marketing Manager
Natasha Thakkar is a Content Marketing Manager at Oleeo. With more than a decade-long experience in marketing and handling global projects up her sleeve, she’s turned her passion for lead generation and impactful communication into a journey of building Oleeo’s brand, network, and audience. Catch up with Natasha on LinkedIn.
