Modern knowledge acquisition through explainer videos

Digital knowledge is currently being rethought. The latest is that it should be interactive and decentralised. However, a blend of different types of media is also important, as variation is the key to successful learning. A case in point: an explainer video can be followed by a snappy webinar and this in turn followed by a computer-supported self-assessment task. The simpleshow explainer video is a format used by a growing number of continuing education institution as well as think tanks and training centres across the globe. The widely recognised clips communicate complex issues under four minutes and are fine-tuned from both visual and educational perspectives.

The trend of microlearning via video

This is where simpleshow explainer videos come in: our clips are short, smart, explanatory – and highly entertaining. They’re also fairly affordable to make, as there’s no need to scout locations or cast actors, book models or hire camera teams. And the best part: despite offering all these organisational and financial advantages, the simpleshow TV format meets the highest standards of quality. You as the client are heavily involved in the production of your simpleshow. You outline the direction for your TV ad – we deliver the ideas to implement it. Until you are 100 percent satisfied.

Scientifically-proven learning advantages through moving images and storytelling

At Stuttgart Media University, a dissertation stated that simpleshow “[features] countless layout and didactic factors that can positively impact the viewer’s learning capacity. The medium is perfectly suited to presenting complex material in a simple, compelling and engaging manner.”[1]

Digital storytelling was also investigated at the University of Hohenheim: “Digital storytelling achieved the best results in the field of general information. The groups that watched simpleshow videos demonstrated better learning outcomes than the control groups that used the conventional medium of text.”[2]

Curious? simpleshow is all about competent advice and high-quality service. It would be our pleasure to discuss your film for a modern e-learning programme for your employees.

Or download our free whitepaper on the “Five rules that make your explainer video rock” to help you prepare your own contribution to the clip.



[1]Bianca Frühauf: Didaktische Analyse eines E-Learning Formats am Beispiel der simpleshow.

[2]Anna Aptus: Politikvermittlung durch digitales Storytelling. Eine empirische Untersuchung des Nutzens von digitalem Storytelling für die politische Bildung Jugendlicher am Beispiel der simpleshow.