Why Video Communications will be Big in 2014

The web gives us access to an enormous, ever-growing stockpile of information. There have never been so many ideas flying around, insisting on our attention. Small wonder that the demand for simplification is rising just as quickly. This year we believe video will become the number one way of filtering and simplifying information, and here’s why:

Videos reduce the information overload: Short micro-learning clips help organise knowledge and can sum up elaborate subjects in minutes. Storytelling techniques not only make the videos themselves entertaining, they make the message memorable.

Videos are everywhere: Whether it’s through our phones or computers, platforms such as YouTube have allowed videos to be viewed anytime and anywhere. They’ve become part of our everyday lives. Likewise, companies are relying on videos more and more to communicate with their customers, business partners and staff.

Videos reach a huge audience: YouTube is the second largest search engine after Google. Web users are increasingly searching for information straight on YouTube, whether for instructions, tutorials or product reviews. Many online marketing gurus have already jumped on the video bandwagon, recognising the medium’s communicative potency.

Video learning is the wave of the future: The accelerating pace of technology has changed the way we absorb and learn information. One trend demonstrating this is the meteoric rise of massive open online courses, or MOOCs. Tens of thousands of students have registered for some of these free classes, with more arriving every day. They offer many major advantages over traditional seminars or lectures. The students can decide for themselves when and where to watch the course videos. And when the material gets tricky, it’s easy to rewind a section or review it later.

What’s so special about our videos?

We produce explainer videos that convey knowledge simply and easily. To make sure that the viewers don’t forget what they’ve watched, we take advantage of the human instinct for storytelling. Sympathetic characters and realistic situations help them personally identify with what’s on screen and put it into perspective.

It’s not just the story that helps people learn though. We also harness the power of imagery. No matter what a person’s age, language or level of expertise, imagery is a universal and effective way of making information stick. But the stories shouldn’t just be illustrated literally in images. Instead, we use symbolism, exaggeration, metaphors and cartoons to emphasize the messages and communicate the underlying meaning.

Let’s not forget sound design, another key element of our explainer videos. Although the majority of the audience might not notice the sound effects consciously, they’re essential. Professional sound design accentuates the actions in the video and makes the story easier to follow.

Check out this explainer video as an example of our videos’ features. If you like it, share it!

Do you agree that video communications will be the next big thing in 2014? Let us know what you think!

Your simpleshow team



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