A moving purchase: Explainer videos for e-commerce success
Successful e-commerce requires standing out from the pack o the competition. How the right (explainer) video can make that work....
Learning on demand
The knowledge we need for our jobs is getting more and more complex. One solution is to access the information...
Why the Internet is cat crazy – and what a good explainer video can copy from cat videos
The internet is cat-crazy. But why do cat videos work so well? And what can you learn from them for...
Illustrated vs. filmed: Why we draw our explainer videos
Our explainer videos are drawn rather than filmed for a good reason: illustrations have tremendous advantages for communicating content....
Against scepticism and misunderstandings – how explainer videos can inspire greater trust in banks
Most people do not really trust their bank adviser. The solution: explainer videos. How they can be used to re-strengthen...
Why (explainer) videos are so important in social media
Most viral hits on the social web are videos. They’ve become the most popular format. Why videos are so important...
A Gold Green Award for our simpleshow foundation’s explainer video about food waste
Our explainer video on food waste of the simpleshow foundation has won gold at the Deauville Green Awards....
Why a video tutorial is miles away from a good explainer video
When I reported on my recent artichoke experience, I concluded that “YouTube tutorials aren’t worth their salt compared to explainer...
Problems HR Faces
From code of conduct to company policies and claims, getting information across to employees can be a challenge to any...
Video guide: ROI and Branding
The first time you heard the trendy term "inbound marketing", you probably scratched your head. Isn't marketing all about outreach?...
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