Why explainer videos are socially exceptional!

Today marks the start of Social Media Week in the UK, a series of global events that aim to ‘capture, curate and share the most meaningful ideas, trends and best practices in social media’.  Unsurprisingly at the top of the agenda is video. Why? Well, from Gangnam Style to the Harlem Shake, online video has truly become popular medium to communicate and connect with audiences worldwide.  So what’s next for video and what will it mean for businesses?

The reason behind video’s surge in popularity is largely down to it being an effective way of producing and sharing content. Online video more often than not, encompasses the three ingredients that social media fiends relish; information, visual aesthetics and a narrative worth sharing. So how can businesses take advantage of online video as a medium?

In a recent survey looking into how online video drives brand awareness, almost half (49%) of respondents said they would research a new brand or product after seeing it mentioned in an online video. In the age of YouTube, marketers realise they can no longer churn out bland product-led ads, but instead need to grab the attention of their audience with something snappy and creative. Now this doesn’t always mean a video needs to have a shock and awe effect, often the best videos are the ones that keep things simple.

simpleshow recognises the beauty of simplicity and the growing need for marketers to connect with audiences through explainer videos. Explainer videos ensure the maximum in information retention and filter out anything that isn’t completely necessary so the video is effective in getting the right message across. Done well in animation for example, and an explainer video has the potential to spread like wildfire.

With this in mind, we encourage everyone to embrace Social Media Week and consider the power of an explainer video as a medium to connect with your audience. Why? Because explainer videos, particularly animated ones possess the three ingredients that social media fiends relish; information, visual aesthetics and a narrative worth sharing.