Using Video For Simple And Direct Internal Communication

simpleshow relies on videos to convey complicated information in a short amount of time. If you’ve seen simpleshow video maker, though, you already know this. What you might not know, however, is why.

Did you know that everyone’s style of learning falls into a VARK category? VARK is an acronym that stands for visual, aural, read/write, and kinesthetic. Visual learners make up 65 percent of the population (Inc) and learn best through visual aids such as charts, graphs, and pictures. Auditory learners make up the second-largest group, accounting for 30 percent of the population. Auditory learners learn best by listening to information — particularly that marked by a varied and interesting tone.  Unironically, simpleshow videos are composed of visual aids narrated by a voice-over that draws in its audience, rendering these videos perfect for the 95 percent of the population found to be auditory and visual learners. 

This data proves that when communicating with those in your organization, video-and-image-based information has higher engagement rates, higher memory retention rates, and higher success rates when it comes to task completion.

Seeing as the average person sends 30 to 34 business emails per day, it is important to ensure that each of these emails is a properly executed opportunity to connect. According to a piece in the Journal of Personality and Psychology, which is published by the American Psychology Association, “people routinely overestimate how well they can communicate over e-mail, we offer, particularly when the meaning of the message is ambiguous. We further argue that this overestimation is caused, at least in part, by egocentrism, the inherent difficulty of moving beyond one’s subjective experience of a stimulus and imagining how the stimulus might be evaluated by someone who does not share one’s privileged perspective” (Kruger, Epley, Parker, and Ng). 

These authors assert that subjectivity when relaying information is a large reason for communication breakdown and the consequent lack of persuasiveness. According to a study conducted at the University of Minnesota, “Presentations using visual aids were found to be 43% more persuasive than unaided presentations” (Vogel, Dickson, and Lehman).

Including visual aids in internal emails can based on this statistic, increase presenter persuasiveness, and consequent internal communication effectiveness. With this in mind — accompanied by the VARK learning style statistics — it becomes clear that simpleshow explainer videos can boost productivity and performance by appealing to auditory and visual learners and making complicated information comprehensible and accessible.