Text-to-video: How AI turns your written content into visual stories
Written by Maren Dinges | 7th May 2025
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Convert text into a video? What used to be an expensive and time-consuming process is now done in seconds by artificial intelligence. AI technology is so advanced today that it can quickly and easily translate written content into attractive videos. This is a win-win situation for marketing teams: they can reach their target groups more easily than ever and even save resources such as time, money and staff.
In this article, we will show you how text-to-video works and how you can automate video creation step by step with tools such as simpleshow video maker.
How do text-to-video tools work?
Text-to-video tools are based on artificial intelligence (AI). AI translates written content into a visual format. The AI relies on pattern recognition. It analyzes key terms in the text, tonalities and the topic itself. The result is a professional video that you have created with minimal effort.
Text-to-video tools can take over these tasks:
1. text analysis: AI identifies key messages and the preferred tone (e.g. formal, entertaining, emotional).
2. storyboard: The AI converts text into visual images (e.g. illustrations, gifs or animations).
3. voice-over: The AI converts text into spoken words.
You can use these text-to-video functions in the simpleshow video maker. The AI-supported technology illustrates keywords, sets your video to music with many different narrators and creates automatically generated subtitles on request.
Text to video: These are advantages for content marketing
Text-to-video tools are therefore essential for content marketing. Not only to take advantage of videos, but also to transfer numerous work steps to AI and save time and costs. These are advantages:
High reach
The trend towards video is recognizable on all platforms – social media, websites or internal channels such as the intranet. Videos are more present than ever. According to the “Video Trends 2024” study, 94% of people (aged 14 and over) consume video content. The winners in terms of reach are short videos on Instagram, according to the “Short Video Study 2024”. They fit in with our fast-paced world and make it easier for us to grasp information. This is because our brain can absorb and remember information in videos much better than text alone.
It is not surprising that videos achieve significantly higher reach compared to pure text or image content. On platforms such as Instagram, LinkedIn and TikTok, the algorithms even favor videos over other formats. This increases the visibility of your content even further. Text-to-video tools are ideal for keeping up with the speed of these algorithms. They allow you to create time- and cost-efficient videos that people and algorithms want to see.
Simpler content repurposing strategies
But text-to-video tools are not only used to create new content. They are also a way of converting existing content into new formats. Content recycling or content repurposing transforms content from blogs, whitepapers or PowerPoint presentations into a video in a matter of seconds.
This offers a great opportunity to focus content more strongly on target groups. A dusty Code of Conduct that nobody likes to read can be brought to life with a video. People in the company will be more willing to watch the video and understand the code of conduct much better.
What are the areas of application for text to video?
In addition to the example just mentioned, there are many more ways to use text-to-video tools:
- Social media content: communicate brand messages in a visual and approachable way to attract the attention of users on platforms such as Instagram, TikTok or LinkedIn. Short, dynamic clips increase engagement and promote brand retention.
- YouTube videos: Use videos to make product information accessible in tutorials or product demonstrations. Long-form videos can convey complex content and improve the SEO performance of your channel at the same time.
- Presentations: Summarize all the upcoming content of your presentation in a video and create a framework that sparks curiosity. Support important topics with visual clips and increase the attention of your audience.
- eLearnings: Convert dry training documents into easy-to-understand videos that use animations and explaining texts to bring complex topics to life. In this way, you boost motivation to learn and build up knowledge.
- Accessible websites: Adding videos to websites helps to make content more accessible. They offer an alternative for users who have difficulty with long texts and improve the user experience through visual and audio content.
- FAQ videos: Translate frequently asked questions into short explainer videos that explain complex topics step by step.
The best content marketing tools for text to video
But which tools are available to translate text into video? These three platforms make it easy to convert text to video:
simpleshow video maker
With simpleshow video maker, you get an all-in-one video solution. Text-to-video is child’s play here: you enter your script and the AI takes over in three steps:
Step 1: The AI indexes your video, i.e. identifies keywords in your text.
Step 2: The AI illustrates the keywords of your text with eye-catching illustrations in your corporate colors. This way, the CI is immediately right.
Step 3: The AI adds a voice to your video. Choose the speaker voice that suits your video from a range of voices.
Step 4: The AI creates subtitles within seconds, that you can switch on and off.
AI features go even further in simpleshow video maker. You can also generate the script for text to video using AI. Just use the simpleshow simplifier. Here you can upload documents or texts, select the tonality and the AI will create your perfect explainer video script, creating a video for you.
Canva
Canva is a design tool that allows marketing teams to create engaging content such as social media visuals, presentations or entire websites. Alongside design functions, Canva also offers AI functions, including text to video. The AI generator is currently still in the beta phase.
The functionality is similar to a prompt. Describe your video idea in at least five words. Canva will then create an AI-supported video for you. It is important to mention that the video function is still limited. Instead of a video lasting several minutes, you will receive a clip that is more reminiscent of a gif.
CapCut
CapCut is a popular tool for editing videos for social media. To convert text into a video, you first need to enter the entire text into the tool. CapCut then creates a video based on the text. Unlike Canva, it is based on the length of the text created.
You can then edit the AI-generated video as needed: Replace elements, add effects or change the sound: here you can fine-tune until you are satisfied with the result.
Conclusion: AI-supported video creation with simpleshow video maker
From simple tools like Canva and CapCut to specialized solutions like simpleshow video maker: text-to-video tools like these have become essential in content marketing. Companies are using AI technology to create professional videos faster, cheaper and more effectively. With the simpleshow video maker, you can create AI-generated videos that contribute to your marketing goals and reach an even larger audience. Try out our text-to-video features right away.
