What if one video could replace 3 sales calls
Written by Alex Yarov | 28th August 2025
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If you’re a sales rep juggling 20+ leads a day, you know how exhausting multiple follow-up calls can be. From intro calls to objection handling to demo scheduling, the back-and-forth eats up your time and energy.
And the sad thing is: The average win and close rates are only 21% and 29%, respectively. This means that you can only do so much!
What if one well-crafted video could deliver your message more effectively at scale? That’s not a pipe dream! Today, sales teams are replacing up to three calls with one dynamic, pre-recorded video.
In this article, you’ll learn how to create a “3-in-1” sales video that streamlines communication, boosts conversions, and gives your team back valuable hours. Read on.
Why Traditional Sales Calls Are Falling Short
Sales calls are important, but they’re also:
- Time-consuming: You repeat the same message to several leads all day long.
- Inconsistent: Different sales reps give different pitches to multiple prospects.
- Hard to schedule: People are busy, so finding a common time is a nightmare.
- Scalability-challenged: You can’t multiply yourself across multiple sales calls.
The number doesn’t lie: 80% of sales require five to twelve contact attempts. That’s a lot of calls! It’s time to rethink the process.
Why One Sales Video Works Better
Picture this: Imagine delivering your best pitch, strongest demo, and objection handling perfectly every single time. That’s what a strong sales video can do!
Here’s what you get with one sales video:
- Time efficiency: Create once, use across leads and campaigns
- Message consistency: Say the right thing, the same way, every time
- Asynchronous convenience: Prospects watch on their own time
- Shorter deal cycles: Videos answer questions early
- Wider reach: No time zones or scheduling constraints
Marketers agree: Nearly 85% say video directly increases sales.
So, let’s show you how to create your own 3-in-1 sales video.
1. Define clear sales goals
Before writing a script, know exactly what you want your video to accomplish. Begin by asking yourself:
- Are you trying to replace the initial discovery call?
- Do you want to handle FAQs and objections?
- Do you want to qualify or disqualify leads faster?
Example Goals:
- Cut back on repetitive intro calls.
- Reach more prospects without increasing team size.
- Boost lead engagement with lukewarm contacts.
- Increase conversion rates from cold outreach.
2. Include the core elements of a 3-in-1 sales video
Your video needs to feel like a real conversation to work as a call replacement. Here’s what to include:
- Introduction: Tell who you are, who you help, and why they should care.
- Value proposition: Show what you do and how it helps them win.
- Objection handling: Address the common hesitations upfront.
- Bonus elements (optional) : Add customer testimonials, short demo, or branded visuals.
3. Write a natural yet powerful script
Your script is your pitch. Employ storytelling strategies to make your content memorable and compelling, but keep it tight and conversational.
Better yet, follow the 5 C’s below:
- Clear: Avoid jargon; speak plainly.
- Concise: Keep the video under three minutes.
- Cohesive: Flow logically from intro to conclusion.
- Customer-focused: Talk about their needs, not just your product.
- Call to Action: End with a clear next step (e.g., book a demo, reply with questions).
Do you need help writing your first script? Try this intro:
“Hi, I’m [Your Name] from [Company]. We help [target audience] solve [problem] using [your product]. If you’re tired of [pain point], here’s how we can help.”
Here’s the upside: When video takes care of the early-stage pitch, your sales team can spend more time closing.
Many companies bring on a virtual assistant to handle admin, leads, or content management to support this shift. Doing so frees up your reps to focus on high-impact conversations.
4. Use it at the right moments
Timing is everything. Here are the best moments to use your sales video:
- Right after someone fills out a contact form
- As part of a cold outreach email or DM
- In a proposal deck or landing page
- Post-demo for summarizing value and next steps
- During onboarding or pre-qualification
Pro Tip: Personalize your outreach. Using videos in business emails can boost open rates and help your message stand out in crowded inboxes.
If all of this sounds tech-heavy, you’re not alone.
Many growing teams struggle to manage video storage, delivery, and CRM integration. That’s why some partner with white label support to handle the backend while keeping the front-end experience seamless.
5. Use tools that speed up the process
Creating high-quality videos is easier than ever thanks to digital tools. Here are the top categories:
- Screen and webcam recorders—Great for demos (e.g., Loom, Vidyard)
- AI video generators—Turn scripts into engaging videos with avatars (e.g., Synthesia)
- Scriptwriting assistants—Help polish your message (e.g., Jasper, ChatGPT)
- Editing tools—Cut, polish, and brand your video (e.g., Descript, Canva Video)
- Hosting and analytics platforms—Track who watched and when (e.g., Wistia, Vimeo Pro)
Featured Tool: Try simpleshow video maker. This AI-powered explainer video creator helps you simplify complex messages with customizable templates and avatars.
Final Thoughts: Sell Smarter, Not Harder
The average win rate hovers around 20% for most industries. The difference-maker? Smart, scalable outreach!
Replacing three sales calls with one thoughtful video lets you reduce friction, streamline your process, and reach more people with less effort.
So, the next time you schedule a third follow-up call, ask yourself: Could a three-minute video do this better? Chances are, it can!
Ready to create your 3-in-1 sales video? Let Simpleshow help you start fast. Request a demo today and transform how you sell.
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Author's bio
Alex Yarov, a storyteller at heart and a bicycle rider “at legs,” comes from Ukraine.
For over five years of writing experience, Alex has explored the highest peaks and the deepest hollows of innovation. Today, insightfully and masterfully, he continues delving into the next generation of technology, which will reshape our digital future.
