Automated video content strategies: How AI can optimize your video campaign
Written by Tim Moss | 4th June 2025
Table of Contents
Successful video content strategies have required time-intensive and resource-heavy processes for a long time. They also demanded a lot of manpower. Today, AI has advanced to the point where it comprehensively supports video content strategies — AI writes video scripts, adds visuals, generates subtitles, and even analyzes videos automatically. This streamlines workflows and saves money for businesses, as AI costs significantly less in resources than an entire content team consisting of copywriters, motion designers, and other roles.
But in which areas does AI best automate the video content strategy? Let’s explore the key applications.
3 Ways AI Enhances Video Content Strategies
Artificial intelligence takes over routine tasks, processes and analyzes data, and personalizes content within seconds. In video content strategies, AI becomes a team member. Here are its main applications:
1. Automating Video Editing
Video editing is one of the most time-consuming tasks in a video content strategy. Transitions need to be added, subtitles incorporated, and cuts made. Music, voiceovers, and effects must also be integrated to make the video more dynamic. AI can now fully handle these tasks. For example, in the simpleshow video maker, AI automates transitions, adds subtitles with just one click, translates them into over 20 languages in seconds, and even produces the video—without any manual effort.
The advantage: Your team saves hours of editing time while maintaining high quality. This is especially beneficial for regular content publishing!
2. Targeted Distribution with Algorithms
Video campaigns are designed for a specific audience, but creating content tailored precisely to that audience isn’t always easy. AI-driven algorithms help by analyzing large amounts of data to understand audience behavior and preferences. They also assess which platforms are best for distributing your video.
Instead of relying on guesswork, AI allows you to analyze data accurately and apply it to your video content strategy. This ensures a precise audience focus while minimizing wasted reach.
3. Content Personalization
One-size-fits-all content is no longer effective. With an overwhelming amount of content available, personalized videos stand out—especially those that directly address the target audience. This can include personalized greetings or name mentions, which can make a significant difference in customer engagement, whether in sales or product presentations.
Content personalization also means ensuring that your audience only sees content relevant to them. For instance, if you create a video about corporate values, it should only highlight those values that align with or are strictly opposed by your company. This creates direct relevance for your audience. Personalized content on social media or within corporate intranets also increases interaction and conversion rates.
Pro tip: Social media platforms have their own algorithms that determine whether content is “relevant” or “irrelevant.” Ensure your target audience sees your video—AI-driven data analysis provides valuable guidance for this.
AI and Video Marketing: The Best Automation Tools and Platforms
There are many ways AI can be used in video marketing, and there are just as many tools and platforms to choose from. Here are some AI-powered tools that can enhance your video content strategy:
1. Tools for Automating Video Editing
If you want to create illustrated videos, simpleshow video maker is the best choice. It allows you to create, edit, and finalize videos without any prior editing expertise:
- AI helps you generate a script for your explainer video.
- AI automatically adds visuals to your script and colors the illustrations to match your brand.
- AI generates voiceovers with computer voices that sound remarkably realistic.
- AI adds subtitles and translates them into over 20 languages.
A single license allows you to create numerous videos quickly. The rendering process takes only a few minutes. Additionally, the platform offers a variety of styles, a built-in image database for video illustration, and AI-driven text generation—providing end-to-end support in video editing.
Other tools specialize in specific aspects of video editing. Adobe Premiere Pro, for example, automates video cuts, while Runway adds special effects to your videos.
2. Tools for Targeted Content Distribution Using Algorithms
For content creators and smaller teams, Emplifi is worth considering. It’s a social media analytics platform with video-specific insights. It offers features such as audience segmentation, benchmarks, and video performance tracking. The goal is to use data-driven insights to make social media content more effective and measurable.
Another powerful tool is Tubular Labs, which analyzes content on platforms like YouTube, TikTok, Facebook, and Instagram. It identifies video trends, determines the best posting times, and provides suggestions for content that generates high engagement. Tubular Labs also differentiates between organic and paid content, helping you optimize your video marketing strategy based on your budget.
3. Tools for Content Personalization
You don’t necessarily need additional tools to personalize your content. In simpleshow video maker, you can personalize videos to match your corporate identity, use familiar faces to enhance brand recognition, or tailor messaging to increase relevance.
Other tools, such as Wistia, personalize call-to-action buttons and thumbnails based on user behavior. Brightcove uses AI-driven recommendation algorithms to distribute your video content based on viewer behavior.
Best Practices: How Companies Use AI-Driven Video Content to Improve ROI
Automating video creation also means more efficient processes. AI-powered video content strategies can significantly boost Return on Investment (ROI). Tools like simpleshow video maker help maximize ROI by reducing resource consumption and automating the entire video production process.
The Key Benefits of AI Video Content:
- Automating repetitive tasks: AI handles time-consuming editing tasks, speeding up production and freeing your team for creative and strategic work.
- Optimizes cross-platform distribution: AI automatically adjusts videos to fit platform requirements — format, length, and style — while analyzing audience activity on different channels to optimize content distribution.
- Data-driven approach: AI refines video content based on data, making it easier to align with audience behavior and preferences.
Pro tip: Key Performance Indicators (KPIs) help measure how AI-powered video content impacts your ROI. Metrics like conversion rate and engagement rate provide valuable insights.
Conclusion: Automate Your Video Content Strategy with simpleshow video maker
With AI in your video content strategy, you no longer need to be a video expert to create high-quality content. AI ensures content is tailored to your audience and assists in distribution. The result? AI supports every step of your video content strategy. Implementing AI improves ROI and unlocks new opportunities—allowing you to create videos faster, better, and more in tune with your target audience.
With simpleshow video maker, you can significantly boost your campaign’s success. Try it today and experience AI that guides you through video production—almost automatically.
