7 tips on how you can use storytelling to help you win new customers
Written by Talha Alvi | 14th May 2024
Using storytelling as a brand marketing strategy is intelligent. It allows businesses to connect with their audiences deeper and build their trust. Eventually, brands can grab new customers and grow their hold on the market this way.
Storytelling can be used for all types of marketing. However, this article will focus on one type of storytelling that can be used only for online marketing.
In this post, we will see 7 tips you can implement in online storytelling to help you write strong narratives. Such stories will grab many eyeballs and build a loyal fan base for your company.
Tips to Create the Perfect Story for Your Brand
Below are the 7 tips we recommend for you to follow for a strong, convincing story.
1. Understanding your audience
Before writing content, consider who you will be writing it for and on what platform your marketing story will be published.
It is important to target an audience so that you can narrow down the relevant pain points and write your marketing story accordingly. Knowing the posting platform can also give you pointers on how the story should be formatted for maximum traction.
Finding the ideal customer can help narrow down the relevant pain points. Understand the ideal customer’s motivations, desires, and specific needs.
Then, relate your product/service with their needs and show them exactly how YOU are their problem solver through the marketing story.
2. Getting the perfect hook-line
The hook-line is the first few words (1 – 2 lines) of a marketing story that act as an attracting factor for the audience. However, drafting a hook-line requires you to know the niche/industry in which you will write.
Getting to know your industry can bring in even more benefits. It can give you an idea about the common phrases or words associated with the particular field (keywords.)
Then, you can employ the field-related keywords in your hook line to grab maximum attention. Plus, you can use them to strengthen your website’s SEO.
3. Structuring your story
Defining a proper structure for your story is necessary to maintain overall coherence. Consequently, you’ll be able to develop a marketing story that will get you many new customers.
Start with a strong build-up. Then, introduce the protagonist and the challenges that they had to face with their journey.
Finally, highlight your solution as the sole reason for the main character’s triumph. Such tactics will subconsciously shift the audiences’ minds towards your brand.
If you still need help structuring your story, try reviewing some video examples. These videos can teach you a proper story flow and how to strengthen your brand narrative.
Watch this video to see the Simplifier in action:
4. Choosing the right story type
The final thing to consider is to choose the correct story type. Here are some of the common story types:
a) Real customer stories: Customer testimonials that can build trust and a loyal audience for your brand (written in a friendly tone.)
b) Brand stories: The origin story of a brand representing the company’s mission, objectives, and values (informal/formal tone.)
c) Detailed case studies: Mostly a success story where your product or service showed extraordinary results for a specific client (strictly professional tone.)
Choosing the correct story type can accurately highlight your solutions to the people, attracting the maximum audience.
5. Writing with clarity & Conciseness
Write your stories with clarity. Avoid the use of complex sentence structures or the use of Jargon. Always emphasize writing in an active voice to effectively deliver all your points to your audience.
NOTE: Write in a conversational tone. Keep things simple and to the point.
After your first draft, proofread the document to find any unnecessary details that are damaging the overall clarity. If any sentences or paragraphs are found unnecessarily wordy, then condense them through online summarizing tools.
6. Appealing to emotion by understanding the pain points
An appeal to emotion is necessary to connect with the people. Make the audience feel something personal about your brand. Tap into their frustration with a problem or their hopes/dreams in a specific context.
Make them laugh or fill their eyes with tears. Whatever you do, don’t write fluff stories. Always remain genuine to your roots and write marketing stories that have some truth and gravity. Otherwise, your work won’t have that emotional magic.
A marketing story with a strong appeal to emotion is memorable and impactful for the audience. Your heartfelt emotions speak volumes to the people, and you’ll surely win loyal customers.
7. Ending with a valid CTA
A CTA is known as a call to action. It is the step you want the readers to take at the end of your story. For the CTA to work correctly, you must convince people that your proposed solution is the best in the market.
Then, you can lead them towards signing up for a free trial, visiting your website, buying a course, or anything related to your business.
However, the audience can have limited computer knowledge and need help to take the required action. Hence, you should make an explainer video using the simpleshow video maker, showing all the basic steps required to actualize your CTA.
The resulting video will engage the people, encouraging them to interact more with your content.
Final Thoughts
To summarize, you need to understand your audience and hook-line for the story. Plus, figure out a proper structure and story type for effective storytelling. Then, you should write with clarity, appeal to emotion correctly, and reel the audience in for a CTA.
Visual Messaging: 3 Pro Tips for High-Impact Communication
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Date: June 6, 2024
Time: 12 PM ET
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