Research, training, certification

The simpleshow philosophy is about creating good explanations: simple, easy to understand and perfectly tailored to the target audience. But we can’t simply make claims – we have to back them up.

The simpleshow academy, our research and innovation incubator founded in 2008, is dedicated to exploring and improving the art and science of explanation and to training our staff to become true explanation experts.

Because knowledge makes all the difference.

Researching explanations


of the
simpleshow method
  1. Context

    An explanation never stands alone. We analyse the topic from the target group’s perspective.

  2. Simplification

    An explanation focuses on the basics. We pinpoint a topic’s core and use simple language.

  3. Storytelling

    An explanation focuses on the fundamentals. We cut to the topic’s core and use simple language.

  4. Visualisation

    An explanation is comprehensible. We use the power of imagery.

  5. Multisensory

    An explanation stays in your head. We achieve this by stimulating several senses.

Academic quotes

  • We were able to demonstrate significant learning gains after using simpleshow in lessons. Both pupils and teachers rated the visual design and the motivational elements of simpleshow very positively. [...] The innovative feature of simpleshow is its ability to authentically and at the same time creatively explain a complex topic in a brief sequence.

    Dr. Dirk Ifenthaler, Learning with simpleshow, University of Freiburg

  • simpleshow is a highly effective tool for the comprehensible and persuasive presentation of complex subject matter, which impresses with its clear structuring, comprehensible presentation and positive motivational impulses.

    Dr. des. Olaf Kramer, Analysis of persuasive techniques and communicative potential of simpleshow, University of Tübingen

  • The simpleshow format has numerous design and didactic features that can positively affect viewers’ learning achievements, as the means it uses are highly suited to presenting complicated subject matter in a simple, convincing and plausible way.

    Bianca Frühauf, „Didactic analysis of an e-learning format using simpleshow as an example", Hochschule der Medien Stuttgart

  • Digital storytelling achieved the best results in the field of general information. The learning effects among the groups that saw the simpleshow videos were even better than the learning effects in the groups that had the traditional medium of text at their disposal.

    Anna Aptus, „Political communication based on digital storytelling, using simpleshow as an example”, University of Hohenheim


Training and certifying explanation experts

Because “explaining effectively” is an acquired skill

The simpleshow academy is dedicated to continuously perfecting the art and science of explanation. Through continuous research and partnerships with leading educational institutions, we ensure that we remain at the forefront of explanatory innovation.
Watch to find out more!

Educating the world

Because knowledge makes all the difference

Good explanations have an impact; not just within your company, but around the world. That’s why we produce free explainer videos for the general public and work with schools and universities to develop specific educational uses for simple microcontent.

With simpleshow initiative, we support non-profit organisations and social causes. Let’s work together to leave a “hand print” on the planet.