“Start with Why”: The Persuasive Power of Why
One of the most-viewed TED talks is Simon Sinek's “Start with Why.” Why it’s so important to explain why a
simpleshow foundation explains HIV and AIDS in Australia
Being informed can make a huge difference, especially when it comes to something as important as HIV and AIDS. Since
Why a simple explanation is so important
To understand why we’re so sorely in need of succinct explanations like the ones in our simpleshow explainer videos, let’s
The Rise of the Emojis
What’s the fastest growing language of the twenty-first century? English? Spanish? Chinese? Nope, you’re thinking far too old school. Who
Culture differences in Health and Safety Communication
Once, my boss asked me whether I would fly to the Middle-East to replace the trainers at a school. The
Storytelling: The Power of the Narrative
In recent years, storytelling has become the ultimate marketing buzzword. This ought to be a surprise because the concept is
Why an explainer video is worth more than 1.8 million words
An explainer video beats text. Videos are easy, and most importantly quick, to consume. Compared to an instruction guide or,
Why It’s Clear To You And Not Them
You would like to convey important information to your employees and think that someone who knows every detail would be
Why Black and White Works So Well…
From the day we are born we see objects in black and white. We are fabulously bombarded with endless stimuli
Having a vision and changing plans:
How simpleshow came out of random chance
We tossed confetti, popped the corks, and played Stevie Wonder’s “Happy Birthday” at full blast. In April, simpleshow turned eight.