The simpleshow philosophy is about creating good explanations: simple, easy to understand and perfectly tailored to the target audience. But we can’t simply make claims – we have to back them up.
The simpleshow academy, our research and innovation incubator founded in 2008, is dedicated to exploring and improving the art and science of explanation and to training our staff to become true explanation experts.
Because knowledge makes all the difference.
An explanation never stands alone. We analyse the topic from the target group’s perspective.
An explanation focuses on the fundamentals. We cut to the topic’s core and use simple language.
An explanation has a message. We tell the story to the target group.
An explanation is comprehensible. We use the power of imagery.
An explanation stays in your head. We achieve this by stimulating several senses.
“We utilised simpleshow’s video content to help students learn how to write Cover Letters when applying for roles at English-speaking companies. The explainer video provided the students with useful guidance and tips, which were presented in a simple, compact and engaging manner, allowing the students to remember the key information more clearly and produce higher quality written English as a result.”
“We were able to demonstrate significant learning gains after using simpleshow in lessons. ”
“simpleshow is a highly effective tool for the comprehensible and persuasive presentation of a complex subject matter.”
“The simpleshow format has numerous design and didactic features that can positively affect viewers’ learning achievements.”
“The learning effects among the groups that saw the simpleshow videos were even better than the learning effects in the groups that had the traditional medium of text at their disposal.”
The simpleshow academy is dedicated to continuously perfecting the art and science of explanation. Through continuous research and partnerships with leading educational institutions, we ensure that we remain at the forefront of explanatory innovation.
Good explanations have an impact; not just within your company, but around the world. That’s why we produce free explainer videos for the general public and work with schools and universities to develop specific educational uses for simple microcontent.